I have been actively participating in recruitment and trying to attract young talent and women to the industry since I began my time here at QMC nearing 10 years ago. We began an advanced manufacturing internship program (qmcpath.com) to try and open the dialog between our company and qualified potential team members. As a result - I have had the ability to learn about some of the strongest components keeping women from seeking a career in the industry. One of the biggest issues I have had to face head on specifically that impacts our ability to attract women - is in the industries image. I have heard from many that "manufacturing is a man's industry and even men don't want to pursue that as a career anymore". Many women tend to gear their careers away from the industry based on the public perception combined with their own family members past times and stories about their days on the factory floor.The very honest perception is that manufacturing is still dirty, grimy, exhausting work in a sweat shop. Their parents did it, their grandparents did it - and both generations had many similar experiences.Additionally - during the recession, when many lost their jobs in the manufacturing sector- the perception that job availability and security was minimal, only aided to negatively impact the women's perception of the industry even further. If the women haven't heard it from their husbands or partners - they have most likely heard it from fathers, uncles, brothers, cousins and/or friends to "stay away from that place or a job like that". Most recently, when the steel tariffs for imports were added on in March 2018 - it was featured news coverage about how the industry would be negatively impacted and job security would be affected as well.Manufacturing has a long way to go but there is good news to spread. We know the industry is in an on-going revolution! There are many companies implementing advanced manufacturing technologies and ergonomics programs. We know of companies incorporating full cultural overhauls to provide people of all backgrounds/lifestyles/identities and social values an equal opportunity and healthy work environment. But until our industry starts advertising it's ongoing "facelift" and that the new advanced modern manufacturing isn't nearly what manufacturing of 40 years ago or even 10 year years ago was - we believe that the stigmas will continue to linger and so will the difficulties of attracting and retaining strong female talent to drive companies like ours forward!With this in mind, I would be interested to know what encouraged you to pursue a career in an industry that is still surrounded by a looming black cloud of negative stereotypes (no jobs, lack of diversity, lack of pay and stability, unsafe and dirty work environments, etc)?